Edward Ling is a Malaysian businessman with the vision and foresight of being the very first few entrepreneurs to set up his base in the Philippines in 2005. His companies in the Philippines today are involved in various fields such as in international trading, nutraceutical-wellness product distribution and management consultancy. He has helped establish BNI here in the Philippines and continues to be its co-national director. By embracing the seven core values of BNI, he has been successful in his various businesses and is now sharing these same values to SMEs to help them become better equipped to succeed in the ever-changing business landscape here in the Philippines.